I Know What I Want

Kizito and I created advertising for the telecommunications company in Kinshasa, Zaire (now the Democratic of the Congo) using social marketing. Telecel marketed cellphones, and one of their units, was called a "Telecel." Our sell tactic was a positive social message, such as the one above, where the kids are aspiring to be successful adults. We always developed the stories as a comic strip, as this was an accepted literary format. From Grains of Golden Sand:

"The story begins with kids who are jumping trampoline-like on old tires in the cité. The children argue about what they want to do when they grow up. One boy declares that he will be an Olympic champion. Another wants to be a pilot, and a little girl (with hearts in her word balloon) says that if her boyfriend wants to be a pilot, she’ll choose flight attendant. A second girl says she will study medicine and be a famous doctor. The children argue about their future professions—Lawyer! Businessman! Professor! One little boy hasn’t spoken, and the group teases him for wanting to stay a baby all his life. When pressed, the boy says, “…Ahhh, I don’t know what I want to be…”

"Then his eyes light up and he shouts, “But I know what I want to have—a Telecel!”