This postcard illustrates a key mission of modern zoos -- to connect the zoogoer to animals in an impactful way. The use of glass enables the public to get very close to wild animals that they will never be able to appreciate in any other way. In the wild, an encounter such at this would be highly dangerous, yet in a zoo, it is a safe "thrill."
Creating a connection to wildlife is a powerful tool for today's zoo. If a zoo links its animal collection to conservation projects in range countries, it comes full circle with an environmental message. The visitor can springboard from emotion (awe, admiration, respect) to actions (sustainable biodiversity). Actions do not have to be dramatic: "green" locally focused behaviors are a first positive step.
Saturday, July 11, 2009
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