The children's magazine, Bleu/Blanc (for the blue and white uniform of students) was designed to create a thirst for reading, through stories, puzzles, cartoons, and quizzes. Natural history subjects on the local fauna and flora were mixed in with topics that were sought after by the readers, like relationships between boys and girls, scholastics, and health.In the Congolese culture, animals were not valued, so even this special "bonobo" issue had other subjects to intice readers. We had to slip in the animal stories in small doses.
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